Welcome to SK tes
Corporate Identity Guidelines
CI Basic System
SK CI requires a minimum amount of protective space to be left around the symbol marks and word marks to preserve their formative characteristics.
The spatial regulations of the symbol marks and word marks are divided into “spatial regulations A” and “spatial regulations B” according to their use, which must be strictly observed.
Color System
The primary color palette consisting of SK Red and SK Orange should be printed with a color chip.
Color Name |
SK Red |
SK Orange |
|---|---|---|
Pantone Color |
186C |
158C |
Process Color |
C0, M100, Y81, K4 |
C0, M66, Y97, K0 |
RGB Color |
R234, G0, B44 |
R255, G122, B0 |
Colors on Black and White Background
For black and white tone prints, SK Black and SK White should be printed.
Secondary Colors
The secondary color palette consisting of SK Blue, SK Green and SK Teal should be printed with a color chip.
Color Name |
SK Blue |
SK Green |
SK Teal |
|---|---|---|---|
Pantone Color |
300C |
2292C |
3275C |
Process Color |
C100, M50, Y0, K0 |
C43, M0, Y100, K0 |
C100, M0, Y50, K0 |
RGB Color |
R0, G114, B198 |
R155, G207, B10 |
R0, G154, B147 |
Background Color Scheme
In principle, the SK identifier should be printed in colors with a backdrop color value ranging from below 30% to above 80%.
Other possible colour background options
SK secondary color combinations may be utilized for both the background and the CI.
Communication names
The communication name is a combination of SK CI and a company name.
When applying the company name combination, the rules and principles must be observed to prevent the image from being damaged by distortion, transformation, misuse, etc.
Communication Names (Horizontal)
Abbreviated Corporate Names (Horizontal)
The abbreviated corporate name is utilized when there is limited space for the 'Wings of Happiness' to be placed.
Abbreviated Corporate Names (Vertical)
Overseas Corporation Names (Horizontal)
The overseas corporate name is the legally registered full name of the company, so it is used with "inc." or "ltd.".
Overseas Corporation Names (Vertical)
Communicating Division Names
The division names with the communication names (horizontal) are positioned under the company name and may be used with the abbreviated names.
Division names with Abbreviated names (horizontal)
